"The Clever Investor"

In the last post I talked about how i would be calling out Cody Sperber, otherwise known as: The Clever Investor. Sperber's become somewhat well known among the social media stratosphere as another spawn from the influencer abyss. But what exactly is wrong with his content? Nothing. The main issue here is the trustworthiness of his social media accounts. I believe that he is utilizing Bots to boost his numbers and comments.  

I explained growth hacking, and how some people opt to use Bots, along with their crucial downside when it comes to building a prosperous brand on Instagram. But what I neglected to mention, due to its unethical nature, that it can be used as a tool to attract attention towards your content if used correctly. 


 "Buying Likes & Comments"

On a typical post from clever investor, the likes easily peer over into the 20K margin, along with a decent amount of comments. According to InfluencerDB, buying likes and comments is an easy way to entice curiosity about your content, realistically speaking, it's a damn good plan. A great plan if no one notices. Taking an intro into psychology class at your local community college or university can easily explain the theories pertaining to the validity of this method, but that's for another blogger, this is Content Caliber. 

Now to fire some shots: 



Usually with Bot accounts, you can assign every fake account you have to post certain comments in order to exploit Instagram's ranking and metadata, as when you search for something, the system will automatically search for what is trending, explaining why putting hashtags in your comments is strategically better rather than placing them in your headline.

Here, you can easily notice that something fishy is happening. Sure, Bots could be trying to draw attention to their own accounts in order to snag potential audience and fan base from Sperber, but that wouldn't make sense, seeing as several of these accounts are only following 1 person: Cody Sperber.

Notice the variations in comments. They are all using the same combinations of "Excellent" along with either the same Emoji, or another randomly generated one. Now, he's either extremely tactical, or pretentious, but this has worked extremely well for him. Within all these fake followers, likes, and comments, hes actually begun to amass a solid organic following.


"Cody's YouTube"

Differing vastly from his supposed 1.3 Million followers from Instgram, Sperber's YouTube holds a respectable 37K. What strikes me as odd, is the view to follower ratio. Either he has 37,000 followers that only 2K+ actually engage with his content, or more than 85% of these are fake. 

Besides looking at the comments, like/comment/share ratio, as well as inspecting the accounts that are engaging with certain posts, there are a plethora of ways to figure out if someone is utilizing bots or not. 

While all this here does seem to look bad for Sperber, I'm not exactly saying the man doesn't know his stuff. As a matter a fact he does, hes dropped an Ebook, has an investment firm, and actually offers great beginner advice when it comes to Investments in flipping houses. But we are here to debate whether or not the Feedback and Earned Media is legit. Even Social Media Marketing has its own code of conduct that we opt to abide by. There are other tactics to implement that can help you gain organic following and engagement, you don't exactly have to deal in the marketing dark arts to bolster your offense. 

Disagree? Take a look at legit Influencers like Gary V, and Gerard Adams. 

Well, that's my two shells regarding Mr. Clever Investor.

Our verdict: 2 / 3 Shells


Clever Investor's content is almost up to Caliber. 
You've got great content and information to offer to your audience, why be fake?


Didn't spot the hyperlinks embedded in the article?
Check out the links below:

https://blog.influencerdb.com/whats-so-bad-about-buying-fake-instagram-likes/

or easily spot his content or his audience by searching for hashtags:
#CleverInvestor
#Realestate
#Bots