Amidst the wild west of today's Content and Social Media Marketing, influencers have dominated the sector; Armed to the teeth with an exuberant number of followers. While social media platforms like Instagram have become over saturated with individuals pushing music, lifestyle, and clothing brands, business extraordinaire Gary Vaynerchuk has been able to shoot his way to the top.
When pitting Gary V's methods up against that of another Content Marketing Heavyweight like Joe Pulizzi and his book Epic Content Marketing, you begin to realize that their ideals and methods aren't that different. While Joe stresses focus on content marketing itself, Gary focuses on Social Media. While Joe claims that the different between Content Marketing and Social Media Marketing is its center of gravity, Gary seamlessly crosses back and fourth between the two.
From advertising his new book Jab, Jab, Jab, Right Hook, his reasonably priced Wine Club, to offering brief sixty second clips of him offering marketing advice to his clients, Gary’s got it all. But what exactly is it that makes him a “Quick Draw Heavyweight” in the world of Content Marketing? Quite simply put, its #Empathy. As a matter of fact, Gary claims that he deals in Empathy. Sure, he’s amassed a clever team that disperses crisp visuals with catchy music, but it’s evolved into something far more than just an advertising platform for his services. He starts of each day with life advice; Tackling the hard questions in life with extremely blunt, but compelling solutions. Life quotes and advice obtained from perilous circumstance and experience is far more than just witty and captivating storytelling, it’s Evergreen Content in its most shiniest resilient form.
One of his most preached topics is “Relationships with Parents” as seen in the video below:
Conflict with parents in regards to pursuing your dreams is a tale as old as time, yet never changes. Like a skilled Marksmen, Gary knows this and is capitalizing heavily on this; Hook line and sinker. His gritty vocal tone and his "been there, done that" Quick Draw response techniques are where his audience is able to find enlightenment.
So there you have it: Compelling storytelling, eye catching visuals, and marketing expertise, all tied together flawlessly with Evergreen content. Gary Vaynerchuk: the man who deals in empathy.
Our verdict: 3 / 3 Shells
The man's content is up to Caliber.
Looking to get connected with Gary Vaynerchuk?
Check out the links below:
https://www.garyvaynerchuk.com/
https://www.instagram.com/garyvee
or easily spot his content or his audience by searching for hashtags:
#garyvee
#60secclub
#teamgaryvee
